For independent UK cafés
Turn first-time visitors into regulars who come back again and again.
A beautiful NFC stamper on your counter. Your customer taps their phone, a stamp lands, and they’re one coffee closer to a reward. That tiny ritual is what turns a one-off flat white into a regular.
Founding cafés: 17 of 20 spots left · free until 500 stamps.
Collecting stamps? Get the Tally app free on the App Store
2–3×
Loyalty members visit more often
~25%
Typical lift in customer retention
5×
More reviews when you make it easy to ask
Industry benchmarks for loyalty programmes generally — not measured Tally results. Tally is pre-launch.
The founding offer
Everything you need to run loyalty that works.
Not just software. A complete loyalty system — the physical stamper, the setup and the full growth suite, set up with you.
Your physical Tally stamper
A premium walnut-and-brass NFC stamper, pre-configured and posted to you. Not a tablet asking for a tip — a beautiful object that earns its spot on the counter.
Setup, done with you
We configure everything before it ships and set your first reward with you. No technical work, nothing for staff to learn.
The full growth suite
Referrals, Google-review capture, birthday rewards, “your regulars” insights and push notifications — the tools that turn one-off visits into habits.
The merchant dashboard
Set your reward, see who’s coming back and watch the regulars add up — from your phone or laptop.
Ongoing updates & support
New features as we build them, and a real person to help you get the most from Tally.
Your founding price
Free until 500 stamps
then £49/mo £29/mo, locked in for life
that’s usually 1–3 months of real use — you don’t pay until it’s working
Claim a founding spotNo catch
Free until it’s working. Then, and only then, you pay.
Ready on arrival
Place it on the counter. You’re live.
We don’t hand you software and wish you luck. Your stamper arrives in a box, already configured to your café — reward set, branding done, ready to tap.
- Zero technical work — nothing to install
- Live in minutes, not weeks
- Nothing for staff to learn or tap
- We set your first reward with you
The ritual
Good coffee should add up.
Buy a coffee
The usual order, the usual ritual.
Tap the stamper
Phone to the smiley. Tap. Smile.
Collect stamps
A little hit of delight, every visit.
Earn a reward
A free flat white, on the house.
The honest comparison
Why not just a QR code?
You could print a sticker. Here’s what you’d be giving up.
Both are loyalty tools — we just think the physical, secure one wins on the counter.
See the maths
What could a few more regulars be worth?
A conservative, transparent estimate — punch in your numbers.
Illustration, not a guarantee. Assumes a modest 1 extra visit per month from just 15% of your customers — the kind of nudge a good loyalty programme is designed to create. Your results will vary.
Estimated extra revenue / year
£5,832
~720 customers through the door each week
~108 of them nudged back one extra time a month
Estimated figure for illustration only — Tally is pre-launch and this is not a promise of results.
On the counter, in their pocket.
A physical stamper customers actually want to tap — paired with a loyalty card that lives in a lovely little app. No plastic punch cards, no clutter.
4 of 6
stamps collected
2 coffees until your free flat white
Not just coffee
If they’ve got regulars, Tally’s got them.
We’re starting with cafés — but the tap-to-collect ritual works anywhere people come back. If your regulars keep returning, Tally keeps them coming.
Questions cafés ask
Will my customers actually use it?
They already tap their phone to pay. Tapping to collect a stamp is the same gesture — no account to hunt for, no card to lose. It feels good, so they keep doing it.
Is it a pain to set up?
No. The stamper arrives pre-configured. Place it on the counter and you’re live in minutes — there’s nothing for your staff to learn, because the customer does the tapping.
What if it doesn’t work for my café?
Then you don’t pay. Tally is free until your customers have collected 500 stamps — and if you’re not seeing regulars come back by then, you pay nothing and we’ll simply collect the stamper. No setup fee, no contract.
Do I have to manage another app or a tablet?
No tablet on your counter, nothing for staff to tap. You set your reward once in a simple dashboard and watch the regulars add up.
Will my older regulars get it?
If they can tap a card to pay, they can tap to collect. It’s the most familiar gesture there is — no sign-ups at the till.
What does it actually cost?
Nothing until your customers have collected 500 stamps — usually one to three months of real use. Then £29/month as a founding café, locked in. No setup fee, no contract.
20 founding cafés. That’s the whole list.
Free until your customers collect 500 stamps — then £29/month, locked in for life. Not seeing regulars come back by then? You pay nothing — we collect the stamper. The only thing you’re risking is the regulars you’re not getting yet.
Join the founding waitlistBring Tally to your café
We’re onboarding a first wave of independent UK cafés. Join the waitlist and we’ll be in touch about your pilot — stamper included, free until your first 500 stamps.
Refer a café — you both get a month free
Know another café that’d love Tally? Add their name when you join. When you both come on board, you each get an extra month on us.
Tap. Smile. Collect.